Overview
Our client, based in the West of the island, is a family-run sustainable smallholding and renovation project, transforming a historic Manx farmhouse and surrounding land into a thriving family home, glamping/holiday let destination, and diversified agribusiness. As they grow their team, they require an experienced Social Media Manager.
As Social Media Manager here you will:
- Develop and execute a content strategy across Instagram, TikTok, YouTube, Facebook, and emerging platforms to grow followers, engagement, and reach
- Plan, shoot, edit, and publish high-quality short-form videos (reels, Shorts, vlogs, documentaries) highlighting farm renovation progress, family life, sustainable projects, giveaways, and seasonal activities
- Manage the full social media calendar, including weekly giveaways, live sessions, and timely posts tied to farm milestones or events (e.g. TT Races glamping)
- Optimise YouTube channel growth: thumbnails, titles, descriptions, tags, end screens, and audience retention strategies
- Analyse performance metrics (engagement, growth, conversions) using platform analytics and recommend improvements
- Handle community management: respond to comments/DMs, build relationships with followers, and collaborate with influencers or local partners
- Support broader marketing efforts, including farm shop promotion, event tie-ins, and personal branding for the family's self-made journey
- Work collaboratively but independently - take ownership of ideas and deliver results with minimal supervision
- Stay up-to-date with social media trends, tools, and best practices relevant to lifestyle, farming, renovation, and family content
The ideal candidate for the role of Social Media Manager will have:
- Proven experience managing social media accounts and growing audiences (portfolio or examples required)
- Strong competency in video shooting and editing (CapCut, Premiere Pro, DaVinci Resolve, or similar) - able to produce polished, engaging content quickly
- Highly organised with excellent project management skills; able to work on your own initiative and meet deadlines
- Creative storyteller with an eye for authentic, warm, family-friendly content that resonates with middle-aged and family audiences
- Solid understanding of platform algorithms, SEO for YouTube/social, and growth tactics (giveaways, collaborations, virality)
- Full driving licence and access to transport
Desirable:
- Experience with farm/lifestyle/renovation content or YouTube channel management
- Knowledge of content scheduling tools (e.g. Later, Buffer, Hootsuite) and basic graphic design (Canva or Photoshop)
- An interest in sustainable living, smallholding, or family vlogging